Localize Price - Parity App Icon

One price doesn't fit all.

Increase Revenue by optimizing prices in Rich Countries and Accessing Low-Income Markets

Localize your App Store pricing in seconds.

5+
PPP Indexes
175+
Territories
27%+
Revenue Increase

Why Localize Prices?

Maximize revenue and reach new markets

Revenue growth chart showing +27% proceeds increase with localized pricing across different countries

Increase Revenue in Rich Countries

Optimize prices for high-income markets. Don't leave money on the table by under-pricing in countries with strong purchasing power.

Access Low-Income Markets

Make your app accessible in developing countries by adjusting prices to local purchasing power. Expand your user base without sacrificing revenue.

Save Time with Automation

Stop manually updating prices one-by-one in App Store Connect. Bulk operations and API integration reduce hours of work to minutes.

Data-Driven Decisions

Base your pricing on proven PPP indexes used by major services like Netflix and Spotify. Make informed decisions backed by real-world data.

The Impact of Price Localization

See how localized pricing drives real growth

Period Tracking App

This example demonstrates the power of price localization. By adjusting prices to match local purchasing power, apps can unlock significant growth in international markets.

"Flo ran pricing experiments in Brazil, lowering their prices significantly to match local purchasing power. Brazil eventually became their third-largest market. By localizing prices to the Brazilian market, Flo unlocked massive growth while maintaining profitability through increased volume and market penetration."

45%
Overall Growth
80%
Growth in Non-English Markets
#3
Brazil Became 3rd Largest Market

Note: Flo conducted these experiments independently using their own methods. This case study is presented to illustrate the potential impact of price localization, not as an endorsement or testimonial of our app.

Source: RevenueCat Blog

How It Works

Three simple steps to localized pricing

1

Connect Your Account

Authenticate with App Store Connect using your API key. Your credentials are stored securely and never leave your device.

2

Select Index & Preview

Choose a PPP index, set your base price, and preview how prices will change across all territories. Adjust individual prices as needed.

3

Bulk Update

Select territories to update and push changes directly to App Store Connect. Prices are updated instantly via API.

Powerful Features

Everything you need to localize prices and maximize revenue

Multiple PPP Indexes

Choose from proven indexes: Netflix, Big Mac, Spotify, Purchasing Power Parity, and Cost of Living. Each index is based on real-world pricing data from major services.

  • Netflix Price Index
  • Big Mac Index
  • Spotify Price Index
  • PPP Index
  • Cost of Living Index

Direct API Integration

Connect directly to App Store Connect API. No manual price updates, no copy-paste errors. Authenticate once and manage all your pricing from one place.

  • JWT-based authentication
  • Secure credential storage (Local & Keychain)
  • Real-time price fetching
  • Bulk price updates

Bulk Updates

Update prices for apps, in-app purchases, and subscriptions across all territories in one operation. Save hours of manual work with intelligent price tier matching.

  • App prices
  • In-app purchases
  • Subscriptions
  • Multi-territory updates

Preview Before Update

See exactly how prices will change before committing. Adjust individual territory prices, set minimum price floors.

  • Side-by-side comparison
  • Territory-level overrides
  • Minimum price protection

Ready to Localize Your Prices?

Download Localize Price - Parity for macOS and iOS. Start maximizing revenue in seconds.

Free to try. Requires App Store Connect API credentials.